The direct-to-consumer opportunity

Synopsis:

How consumer goods companies and retailers are responding to a changing landscape

It’s easy to see how consumer behaviour has changed in the last decade. But while some see the change as a threat to their business, clever companies see the opportunity of transforming to a direct-to-consumer (D2C) model.

Research by PA Consulting found a quarter of consumer good companies expect D2C channels to add 20% to their sales by 2020. But making the shift isn’t as easy as building a website.

Read PA’s report to learn:

  • How the landscape is changing for consumer goods companies and retailers
  • How consumer goods companies and retailers view the opportunities and challenges of D2C
  • How consumer goods companies and retailers are responding to online marketplaces
  • What business leaders can do to embrace the D2C opportunity
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