Purpose – Building Business on Behaviours

Synopsis:

More than a narrative

Today consumers want it all – high performing products and services, the right price and importantly a purpose they can connect with. Sustainability is a major factor in buying decisions, consumers now look to rally round important causes and increasingly look for authenticity from the brands that serve them.

This eBook explores:

  • What is your purpose?
  • The importance of purpose?
  • A purposeful path: Pavegen
  • No purpose, no direction
  • 5 Key considerations

This Purpose eBook is Part 3 of a 3 part series – produced by D/SRUPTION and Hotwire – looking at how changing consumer behaviours are shaping new business models, and creating huge opportunities for forward thinking businesses.

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