Profit and Purpose

Aligning Profit and Purpose: how to walk the talk

Through the eyes of a company director, we can see the two horses pulling our carriage forwards as Profit and Purpose. Remove one, and we leave the other to drag the weight of the entire organisation. Let them pull in different directions and the whole operation burns out – going nowhere. With so much at stake, why do companies fail to align the two and how can we do better?

In this report from Daniel Ospina you will discover how to address this problem by:

  • Looking deep into your business model to identify both the positive and negative impact you can have at scale
  • Mapping your impact into your strategy making process to create a positive feedback loop with profit
  • Using this knowledge to communicate a compelling, engaging, and authentic purpose, thus harvesting all the benefits of aligning purpose and profit


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