Privacy – Building Business on Behaviours

“Your email address is rapidly becoming the least interesting bit of data you hand over…”

Trust underpins most digital relationships, but as the volume of data we produce and collect has increased so too have the vulnerabilities. Data breaches, new regulations and media coverage have placed privacy in the spotlight, driving consumers to demand greater levels of security and transparency from brands. Trust is an exhaustible resource and one that may now be the most valuable a company can possess.

This eBook explores:

  • Do you know how much privacy you really have?
  • What is privacy?
  • Why is privacy important?
  • People and privacy
  • The threat from cyber criminals
  • Can privacy exist in a data driven world?
  • 5 Key considerations

This Privacy eBook is Part 1 of a 3 part series – produced by D/SRUPTION and Hotwire – looking at how changing consumer behaviours are shaping new business models, and creating huge opportunities for forward thinking businesses.

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