Leaders have long looked to their supply chains to enhance performance and improve competitiveness. Advanced digital technologies bring transformational capabilities that give organisations new agility, create a direct link to customers and ultimately create a virtuous circle where new products and services can be continuously refined.
Encouraged by these possibilities, organisations have been turning to new supply chain models, venturing into sales and marketing territory. But the reality of implementation is harder than the ambition.
To explore the opportunities and barriers, we spoke with over 100 global supply chain leaders across life sciences, industrial, manufacturing & automotive, consumer goods, aerospace & defence organisations.
Download the report now to discover how you can realise the advances that the smart supply chain promises.Get Report