Welcome to the era of mass personalisation
In today’s digital economy consumers now demand a high level of personalisation. From personal recommendations on Netflix or Amazon, to tailored advice from banks based on spending habits, consumers are seeking products and services delivered to their specific needs.
This eBook explores:
- What is personalisation?
- Why is it so important?
- Examples: A policy of personalisation – Atom Bank & Bought By Many
- Avoiding the pitfalls of personalisation
- 5 Key considerations
This Personalisation eBook is Part 2 of a 3 part series – produced by D/SRUPTION and Hotwire – looking at how changing consumer behaviours are shaping new business models, and creating huge opportunities for forward thinking businesses.
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