Hyper Reality experiences give VR a commercial makeover
Augmented Reality, Mixed Reality, Virtual Reality… As if there weren’t already enough realities to get your head around, there’s now another one to add to the list: Hyper Reality (HR). HR is a next generation VR experience that adds physical effects and environments to virtual content. It combines real world physicality with virtual games, films, and narratives. Instead of being restricted to a small space, users can move around in a dedicated area that complements the virtual world.
By bringing more senses into the experience, Hyper Reality aims to create deeper immersion. Giving users more freedom to move is helping to address concerns over headset limitations, at the same time as making virtual entertainment more commercially viable by providing wider accessibility. One example of HR in action is The VOID, a whole body, fully immersive experience based at global locations including Dubai, Las Vegas and Toronto. As well as allowing consumers to use VR for entertainment, HR experiences could be used in education and training.
In semiotics, hyper reality is a complex term that refers to the combination of real and artificial to the point where one is indistinguishable from the other. As technology blurs the lines between the digital and physical worlds, hyper reality in this sense is now closer than ever.
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