Sourcing Health And Social Care At Home

Matching live-in carers with those in need

As part of their efforts to tackle some of the major issues surrounding the coronavirus pandemic, the government is turning to business. Fast-moving, innovative companies have many of the skills we need to solve some of the consequences of this crisis, whether it is supporting vulnerable people confined to their homes, or delivering healthcare services in a remote setting.

In 2019, we launched the Disruption50 Index – a pioneering project combining human expertise with AI technology – to discover the UK’s most disruptive businesses.

Several innovative health and social care businesses made the list. This week, we take a closer look at Elder, the care technology company helping elderly people to live comfortably and safely at home.

An alternative to residential care

Elder was founded in 2016 to solve one of society’s most pressing issues: an ageing population and an increasing demand for health and social care. For obvious reasons, many elderly people don’t want to give up their independence and would prefer to live at home. But the right in-house care can be difficult to come by.

Recognising the importance of the personal relationship between carer and client, Elder matches live-in carers with clients based on their personalities and needs. As an introductory care agency, company employees are self-employed, with the My Elder app providing carers with an easy way of viewing and applying for available placements.

Family members of the person requiring care are also able to manage the carer-client relationship via the app, from planning handover days to making notes of important health updates. They also benefit from a dedicated account manager who is on hand to answer queries.

Elder’s live-in care model delivers the equivalent of an average size care home every 12 days, at a cost to the client that can be as much as 30 per cent less than care home fees.

Elder – At a Glance:

HQ London

Founded 2016

Ownership Private

Employees 80

Founders Pete Dowds & Tom Brooks

Countries operating in 1

Sectors Caretech & Healthtech

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