On Wednesday 10th July in Central London, D/SRUPTION will host an evening dinner bringing together senior figures from both early stage and more established challenger brands to discuss the role of the challenger brand, and explore the importance of positioning these organisations as challengers.
The term challenger brand has become more and more popular in recent years. Across every sector, challenger brands are popping up, ready to turn their industry upside-down.
During the evening guests will discuss:
- But what is a challenger brand?
- Why do they matter
- And importantly what is the role of the CMO in creating a challenger brand?