Missed the event? Watch the Flashback and keep an eye out for the eBooks coming soon…
Across every area of life and business, technology is profoundly changing the behaviour of consumers. The ubiquity of smartphones, social networks and messaging apps has changed how we communicate. The rise of virtual assistants and chatbots are revolutionising how we interact with brands. Even in healthcare, digital technologies are allowing consumers to take control of their own health and wellbeing.
As technology drives new consumer behaviours, these behaviours are in turn shaping new business models, and creating huge opportunities for forward thinking businesses.
D/SRUPTION and Hotwire hosted a half-day event exploring three changing consumer behaviours and the economies they create.
- Privacy – Trust underpins most digital relationships, but as the volume of data we produce and collect has increased so too have the vulnerabilities. Data breaches, new regulations and media coverage have placed privacy in the spotlight, driving consumers to demand greater levels of security and transparency from brands. Trust is an exhaustible resource and one that may now be the most valuable a company can possess.
- Personalisation – In today’s digital economy consumers now demand a high level of personalisation. From personal recommendations on Netflix or Amazon, to tailored advice from banks based on spending habits, consumers are seeking products and services delivered to their specific needs.
- Purpose – Today consumers want it all – high performing products and services, the right price and importantly a purpose they can connect with. Sustainability is a major factor in buying decisions, consumers now look to rally round important causes and increasingly look for authenticity from the brands that serve them.
Register your interest today to hear from three exciting brands that are transforming their sectors with innovative new business modes built around changing consumer behaviours.
Lisa Wood, Chief Marketing Officer, Atom Bank
Nicholas Oliver, Founder, People.io
Laurence Kemball-Cook, Founder & CEO, PaveGen
This event is produced in partnership with: