Brompton Cycles

Event Details

Date 11th Jul 2019, 10:15 - 15:00
Topic Innovation, collaboration and change management

Brompton Cycles – Study Visit

On Thursday 11th of July, DisruptionX will host its inaugural Study Tour – to Brompton Cycles – for senior leaders wishing to navigate the future successfully.

The DisruptionX network brings together industry expertise with the latest academic thinking to identify and take on common challenges, while sharing insights, informing strategies, and exploring transferable knowledge.

At this immersive day at Brompton HQ – one of the UK’s most iconic brands – attendees will meet CEO Will Butler-Adams, who has overseen the growth of Brompton to the UK’s largest cycle manufacturer and exporter. We’ll understand how the organisation has managed change, the brand’s collaboration with Williams F1 to develop their first folding electric bike, and their continued innovation to address the mobility challenges of the 21st century.

During the study visit, you will also get a chance to:

  • Meet the senior management team and discuss innovation, collaboration and change management
  • Have a behind the scenes factory tour
  • Try out the Brompton eBike

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