DisruptionX: D/SRUPTION’s Innovation Experience Programme
DisruptionX goes beyond the buzzwords to offer a true, practical innovation experience
What does it really mean to innovate, to disrupt, and make change? Heading up a change programme within an organisation can be, in the words of D/SRUPTION’s CEO Rob Prevett, a pretty lonely place. However, through cross sector collaboration, organisations can break away from insular frameworks and develop an entirely new perspective.
Last night, D/SRUPTION invited guests to an exclusive networking event at the BT Centre to celebrate the launch of DisruptionX. Over the course of the evening, attendees heard from and interacted with their peers, exploring the topics of cocreation, communication, and change.
The speaker sessions began with an introduction from D/SRUPTION’s Rob Prevett, who explained the importance of spending time within innovative organisations, sharing experiences to fuel cocreation.
“When I first started talking to organisations, they didn’t want to accept that disruption was happening, and they didn’t understand what it meant for their business,” he said. “I’ve always been convinced that there is a better way of doing business that brings people together. It’s not just about the technology, it’s about sharing experiences.”
Ian Wright, DisruptionX Programme Director, then gave an overview of the first DisruptionX schedule, including dinner at Brixton Prison’s The Clink Restaurant, a study visit to Brompton Bicycle led by CEO Will Butler-Adams, and a guided tour of the iconic sustainable eco domes at the Eden Project.
Wright handed over to Philip Baulch, Chief Innovation Officer at BT, who gave his take on the hotly debated definition of ‘innovation’. Innovation, he suggested, “creates a new market, disrupts and existing market, and displaces an existing market.” As a legacy organisation, Baulch explained that BT has had to choose disruption, and change the way that it works through cross sector collaboration.
Next up Benita Matofska of The People Who Share inspired attendees to think about how they could harness the benefits of the sharing economy. While 90 per cent of consumers want businesses to share, Matofska explained that only 10 per cent are seen to do so.
“The sharing economy is the biggest business trend of all time,” she said. “But it’s more than that: it is a system to live by.”
Tying in with the theme of sustainable and purposeful business, a panel discussion between Avril Chester of Cancer Central, Kim Wylie of fashion brand Farfetch, and Simon Devonshire co founder of Wayra, and the Government’s former Entrepreneur in Residence, unpicked the meaning of purpose and the ways in which organisations can build a genuine purpose. Devonshire, who was awarded an OBE for his services to enterprise and humanitarian issues, summed it up nicely with the phrase: “Don’t tell me you’re funny – make me laugh.”
The final session, led by Change Please CEO Cemal Ezel, demonstrated just how meaningful purpose-led and collaborative business can be. Since 2015, coffee chain Change Please has given homeless people across the UK the chance to become baristas and ultimately escape the cycle of poverty. Change Please creates a win win situation by meeting consumer demand for high quality coffee, receiving multiple Great Taste awards while driving social good. Following this, guests were invited to a post-event reception where they could meet with the speakers and the team behind DisruptionX.
“If you always do what you’ve always done, you’ll always get what you’ve always got,” said Rob Prevett, speaking at the event. “Tonight’s launch was an opportunity to show businesses how important and how beneficial it is to step outside of their comfort zones and look at how truly innovative companies have achieved organisational change. That’s why we’re so excited about the DisruptionX programme, because it’s about doing something that hasn’t been done before.”
–To register your interest in DisruptionX, visit here.