Disrupted Shopping – augmented reality app from IBM threatens to disrupt shopping

IBM Research announced the prototype of a mobile app that can act as a personal shopping assistant in stores.

The mobile app could be branded and provided by retailers. Consumers would download the app and then input products they’re shopping for and their selection criteria.

For example, a shopper looking for breakfast cereal could specify a product that’s low in sugar, highly rated by consumers and on sale. As the shopper pans the mobile device’s camera across a shelf of cereal boxes, the augmented shopping app will identify cereals that meet the criteria – and could also provide a same-day coupon or loyalty points.

However this will be likely in conflict with Apple iBeacon initiativeDisrupted Retail with Augmented Shopping – either way both consumer and retailer will benefit from next generation disruptive retailing