Disrupted Retail – Is iPay about to change retail through personalisation (and big data)?

iPay disrupts retail in two ways

It’s already reported that US retailers have given an enthusiastic welcome to the recently launched Apple iPay. According to the New York Times, “McDonald’s, which accepts Apple Pay at its 14,000 restaurants in the United States, said Apple Pay accounted for 50 per cent of its tap-to-pay transactions.” There are two highly disruptive implications for retailers:


iPay provides the ultimate level of personalisation in store

After just a couple of weeks of use Apple has a holistic view of what sort of items you purchase and the price you pay. This means it might know that that you prefer to shop for cheap shoes but expensive jewellery. For the first time a company can have an holistic view of consumer buying habits that allows personalisation across retail stores and sectors.

Apple can make a lot of money through sales commissions from that.

iPay does big data

And then Apple has a set of trends data across all retail products and sectors, allowing it to use big data for real time plotting of trends. This is prediction data that has not been available previously except by carrying out cumbersome surveys.

Apple can charge a lot of money for that.

As at 14 November, Apple was worth $700 billion. Expect that to rise a bit when Apple iPay achieves mass market adoption – which it seems able to do. Genius!