Facebook CEO predicts the final end of traditional publishing
The acceleration of disruption in the advertising business since Apple enabled ad blocking in iOS9 in September 2015 has been extraordinary – but the rise in the use of video (especially by millennials) has been equally extraordinary – the problem is that until recently it was only possible to monetise video through demographic targeting.
AI has made image recognition in advertising totally viable so video replacing traditional publishing becomes very viable too.
Here’s FastCompany on some very self serving comments from Mark Zuckerberg: “Most of the content 10 years ago was text, and then photos, and now it’s quickly becoming videos,” Zuckerberg said, justifying Facebook’s aggressive push into the area. “I just think that we’re going to be in a world a few years from now where the vast majority of the content that people consume online will be video.”
Zuckerberg argued that the rise of video—and live streaming, in particular—offers people a raw, unfiltered medium through which to share moments, unlike platforms like Instagram, where users often strive for perfection.
“There’s this increasing pressure to do well [on social media],” he said. “In 2016, if you’re sharing a photo you want it to be a good photo. What is really powerful about messaging platforms… and live video now, too, is that it gives people more intimate environments and more raw environments where you have a reason to just be yourself. It doesn’t need to feel like it’s super curated.”..more…