Internet from Balloons – mobile phone companies disrupted to the point of death?
Is Google going to kill mobile phone companies with internet balloons? Very possibly.
The company has a 2 year old project to provide free high speed internet access via balloons – and it’s at a very advanced stage. . .
Ostensibly this is to provide internet access to parts of the world that don’t currently have it – but there may be a more disruptive reason. If you have high speed internet everywhere in the world (totally feasible as Google have got Loon balloons already well tested) then why do you need a mobile phone company? Google would provide totally free calls and make money on selling advertising via Adwords for Mobile.