Disrupted Insurance – insurance startups begin to scale

The promise of insurance disruption is being delivered with post A round investments starting to take off

iDisrupted Commentary

We’ve long thought that the insurance business was due for disruption – antique business model, lack of innovation and commonly appalling user interfaces. . . and there’s been a lot of movement in order to disrupt. Google may be extracting real time data on the way you drive, dogs will be come more insurable via IoT and social models like Boughtbymany.
As a sign of growing maturity one of the most reputable Venture Capital firms is putting significant funding into Lemonade. . .
From Techcrunch; In one of the largest seed investments in the firm’s history, Sequoia Capital is committing to a $13 million round for Lemonade, a company that’s looking to bring the idea of peer-to-peer personal insurance to the U.S.

Disrupted Insurance - insurance startups begin to scaleThere is perhaps no industry more universally reviled than the insurance industry and Lemonade’s co-founders, Shai Wininger (a co-founder of the jobs marketplace Fiverr) and Daniel Schreiber (the former president of Powermat), view that as a perfect opportunity to come into the U.S. with a potentially disruptive business.

They’re not the first company to bring the notion of peer-to-peer payments to insurance. London-based Guevara, which offers peer-to-peer car insurance, and Friendsurance, a Berlin-based company selling peer-based personal and casualty insurance, have both come to market with variations on the theme of bringing concepts of the sharing economy to insurance.

And while Lemonade chief executive Daniel Schreiber is mum on the types of products his company will offer, the business models Friendsurance and Guevara are pursuing may offer some hints for what’s to come from Lemonade.

Both companies allow policy owners to form small groups, Premiums are paid into a cash-back pool which allows members of the group to get money back at the end of the year.

It’s one way to solve the moral hazard that’s at the heart of how insurers make money, and why they’re so detestable to the general public.

Since insurers use non-payment of claims as a profit center, the scales are weighted for the insurers to screw their customers out of contracts from the beginning. It’s this issue that Lemonade and its European counterparts are aiming to change.

“We are building an insurance company fully vertically integrated from the ground up to rethink some of the building blocks of the industry,” says Schreiber (no relation).

Based in New York, the company currently has 15 people on staff, including, Schreiber assured me, some titans of the insurance industry that he just. couldn’t. talk. about.

Schreiber and Winninger began working together about a year-or-so ago through the introduction of a mutual friend.


Useful data can also be obtained on insurance disruption from Deloitte.