Disrupted Disruption- why future disruption will happen so much faster

When software becomes the core of every product upgrades are a matter of a remote update

iDisrupted Commentary

Want to get a 20% increase in power for your Ferrari 458? Easy, spend £250,000 on a new 488.
That’s the old way of course and the basis of much of our capitalist economy. In the new technonomy it’s different – product changes and upgrades are driven by software updates – which have a 100% gross margin for the businesses that are economically efficient enough to not need a funnel of hardware upgrades to survive. Like startups.
The one example is below – the Tesla P90D can be update to Ludicrous Mode by a software upgrade (and the changing of a fuse in this case).

From TechCrunch: “When ordering a P90D, buyers are presented with an option of adding the Ludicrous Mode. Up until now, if that option wasn’t checked at the time of purchase, buyers were stuck with a car that could only do 0-60 in 3.2 seconds.

Disrupted Disruption- why future disruption will happen so much faster
Disrupted Disruption- why future disruption will happen so much faster

Want to make your P90D about 20 percent faster? Sure, no worries. Tesla is now allowing P90D buyers who skipped the insane Ludicrous Mode upgrade at the time of purchase to add it to their vehicle for $10,000. The company claims the upgrades will drop the car’s quarter mile time to 10.9 seconds and 0-60 time to 2.8 seconds. For, you know, those times you’re late to your board meeting because of the traffic on Sand Hill Rd”…more