How a massive corporate bites the disruption bullet before the bullet bites it
Corporates are heading for a lot of disruption – from ad agencies to pharma to banks, but one of the biggest victims of disruption will be the automotive industry. Hit by a perfect storm of self driving cars, 3D printed cars, disrupted cars and an anti pollution drive in many major cities, car manufacturers must be getting worried that the heady days of 1 or 2 car families may end up as 1,2 or 3 families per car – great for the environment, terrible for manufacturing.
Take Ford – market cap, $60 billion, 220,000 permanent employees worldwide. Take Uber – market cap (at a recent raise) $50 billion, 4,000 permanent employees worldwide. Ford looks like it has little of the financial wiggle room necessary to re-invent itself in the perfect storm, but it has.
It recently launched a scheme to encourage owners of its vehicles to rent them to other people via a slick app – it seems to work well and is getting some great PR – we’ll see how it pans out but it’s a great move by Ford – let’s hope it’s enough to save their business.