Disrupted Advertising – another nail in the coffin of the unwanted

RansomeWare goes public and creates more negative perception of advertising

iDisrupted Commentary

The online advertising business seems to be in a death spiral – it’s in a truly miserable state – all kicked off last year with Apple providing an ad disable switch in iOS9 – the take up of ad blocking software is now a real problem for marketers wanting to get to millennials – even the network carriers are starting to block ads.

Just as it couldn’t get any worse for publishers and advertisers – it did. . .

From Malwarebytes: “During the past few weeks, malvertising activity was a little bit on the decline, at least within our own telemetry. We were mainly seeing the usual suspects pushing a lot of Magnitude EK related infections and the occasional tech support scam.

From PhotoDune
Disrupted Advertising – Ransomeware?

However, out of the blue on the weekend we witnessed a huge spike in malicious activity emanating out of two suspicious domains. Not only were there a lot of events, but they also included some very high profile publishers, which is something we haven’t seen in a while:

 

PublisherTraffic (monthly)*
msn.com1.3B
nytimes.com313.1M
bbc.com290.6M
aol.com218.6M
my.xfinity.com102.8M
nfl.com60.7M
realtor.com51.1M
theweathernetwork.com43M
thehill.com31.4M
newsweek.com9.9M


* Numbers pulled from SimilarWeb.com.

Rogue domains:

Domain Name: TRACKMYTRAFFIC.BIZ Creation Date: 2016-02-27 Sponsoring Registrar: PDR Ltd. d/b/a PublicDomainRegistry.com Registrant Organization: PrivacyProtect.org IP address: 104.28.18.116 (CloudFlare)

Domain Name: TALK915.PW Creation Date: 2016-02-25 Sponsoring Registrar: PDR Ltd. d/b/a PublicDomainRegistry.com Registrant Name: Rocko Mantas Registrant Organization: Best Media ltd IP address: 104.27.190.84 (CloudFlare)

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