Rob is a professional futurist who helps organisations manage uncertainty and prepare for the future. He conducts on-going horizon scanning and researches emerging trends and technologies, exploring their impact across business and society. He is an experienced leader of strategic foresight projects, working with organisations to help them create more resilient strategies.
Rob also leads PA’s Digital Innovation Lab and has extensive knowledge of a wide spectrum of technologies, applications and markets. He is a member of the Association of Professional Futurists and the World Future Society. Prior to joining PA, Rob worked as a Technology Analyst at Ovum.