Michael Silverman is a psychologist and opinion research specialist, with a focus on social collective intelligence. He has worked in academia and commercial research as well as working in-house at Unilever as Head of Employee Insight before establishing Silverman Research in 2010. Max Willson is a Senior Research Consultant at Crowdoscope helping organisations such as Unilever, EDF Energy and Marks and Spencer gain valuable insights into their organisation through harnessing the power of social collective intelligence.