Jamie has 20 years’ experience working with the biggest CPG companies globally both ‘in-house’ and ‘in-agency’ creating design and innovation strategies that deliver world class design and lead to sustained growth of brands, with a particular focus on understanding and stretching brands into new markets and new business models. Jamie currently serves as the Global Head of Design for PA Consulting’s Consumer Sector, an innovation and transformation consultancy with a core focus on creating new sustainable business models for its CPG and Consumer Healthcare clients, bringing to market product and packaging innovations that unlock growth for companies, with an ever sharper focus on D2C and Sustainability as key growth drivers.