Adam Coffey is the author of The Private Equity Playbook. He has spent the last eighteen years as president and CEO of three national service companies: Masterplan and WASH Multifamily Laundry, both of which were sold to private equity firms, and now CoolSys. Known for building strong employee-centered cultures, and for executing a buy and build strategy, Adam is highly sought after by private equity and is considered an expert in running industrial service businesses. He is a former GE executive, an alumnus of UCLA, and a veteran of the United States Army.