AI and big data are positively disrupting recruitment
Technological advancement hasn’t always inspired a positive reaction when it comes to employment. Now, automation is even threatening creative roles – it’s starting to look as if no job is safe. But amongst the paranoia and sensationalism, it’s easy to forget one simple fact. Technology is actually creating jobs, particularly for those who are able to adapt and respond to changes in employer’s requirements. Tech isn’t just fuelling a new job market. It’s also helping to place people with certain skillsets in appropriate vacancies. AI and machine learning have emerged as a useful tool in countless industries and New York based startup WayUp is combining AI with mass data to positively disrupt the recruitment process.
Big Data, AI and employment
Traditional ways of bringing together the right employers and employees include applications, recommendations, job fairs and networking events. This is exactly what WayUp does, except it’s digital, easy and efficient. By using 40 data points per job hunter plus extensive information about employer requirements, the startup is able to pair individuals with companies in the same way that you might get a video recommendation on YouTube or a potential match on a dating site.
Originally set up in 2014, WayUp appears to be a pioneer in this area. This probably explains why they attracted a total of $27.5 million in funding and serve notable clients like Google and Starbucks. According to co-founder J.J. Fliegelman, WayUp is focused on millennials – college and university graduates in particular. In terms of competition, WayUp is going head to head with existing sites like LinkedIn and Monster. Of course, not all companies are going to use innovative startups to hire people – but it’s the ones that do who are likely to be successful in a constantly disrupted society.
The internet arguably brought about some of the biggest changes to job searching. Currently, AI and automation that are shaking things up yet again, though they’re not the big bad wolf of the job market, but having a positive effect on traditional recruitment by making the process more efficient. By matching potential employees with employers. Thanks to AI – in many senses the ultimate disruptive technology, job hunting can be transformed into a streamlined service based on data.
No more leg work
Applying for work manually will eventually likely cease, as will searching for the right staff. In many ways this is incredibly liberating for job seekers and employers, who will know that the vacancies and candidates they come across are suitable (on paper, at least). It’s also a way for companies to find fresh talent which is good news for everyone. Individuals and businesses that use the service will be at an obvious advantage, but those who don’t may find it even harder to get work. Finding a job may well resemble a production line in which people are simply placed into positions based on their data alone but so long as freedom of choice remains then being informed via data should enable better decision making.
Our world already runs on data, matching detailed personal information with in depth job descriptions improves compatibility between employees and employers, and cuts through the endless process of advertising vacancies and sifting applications. Of course, even if someone is the perfect candidate on paper, employers would be naïve to rely entirely on data. The interview process, for instance, will remain an important factor in deciding whether or not a person is hired. Even so, services like WayUp do the initial hard work of getting a user’s foot in the door. As much as AI might threaten jobs, it can clearly be used as a tool to find them, too.
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